London print distribution
Founded in 1998, American magazine The Fader has documented a diverse range of style, music and culture for over 15 years.
Looking to make a break into the British market with a limited free issue launch, The Fader approached Hyponik. Leveraging our knowledge of cultural trends within the UK, we bolstered the publication’s presence in London by distributing print issues at targeted locations across the capital.
A long running partnership
Held annually across four days on the Isle of Wight at the start of September, Bestival is an award-winning music festival that regularly draws over 50,000 visitors. They celebrated their 10th anniversary in 2014.
Hyponik has enjoyed a decade long partnership with Bestival, managing nationwide campaigns. We have successfully used digital marketing initiatives and an extensive range of street level promotion activity to help Bestival grow into one of Europe’s most respected events.
Community growth for the world's leading dance music publication
Long renowned as the world’s premier dance music publication, Mixmag have worked with Hyponik on numerous occasions to promote their events.
Using our knowledge of UK youth culture to assemble marketing campaigns, we employed social media strategies to identify and further grow their audience, including the development of apps and micro sites designed to capture data. Hyponik has been proud to collaborate with this industry leading brand on a number of successful campaigns.
Street promotion and guerilla marketing
VICE is one of the world’s most popular media channels with numerous branches dedicated to politics, social affairs, fashion, music, sport and much more.
Hyponik have worked with VICE on a number of street-based and guerrilla marketing initiatives for events and social campaigns, including the i-D magazine Music Issue launch and Mango’s #somethingincommon project.
Ongoing multiple campaigns for one of the UK's largest concert promoters
As well as promoting in every major UK Stadium, SJM Concerts promote over 2,500 concerts a year at every level of venue making them the UK’s busiest promoters.
Hyponik have worked with SJM on numerous occasions, formulating smart digital and physical campaigns, each one finely tuned towards the concert’s target audience. We’re proud to have worked on an array of successful campaigns that include Annie Mac Presents, Netsky and Mr Scruff.
A LONG RUNNING PARTNERSHIP
Founded in 2002 by Groove Armada, Lovebox is one of London’s most popular summer music festivals, held annually in East London’s Victoria Park.
Hyponik has enjoyed a strong working relationship with Lovebox since 2008. Through digital marketing, street level promotion and content creation we’ve contributed to the brand's exponential growth, bolstering their position at the forefront of the UK festival market year upon year.
Street level promotion
With his stand up tours having been attended by over 1.5 million people, Jimmy Carr is one of the most popular comedians in Britain.
We were approached by Channel 4 to run a street level campaign for Jimmy Carr’s latest DVD. Primarily consisting of hand to hand flyering during peak time in central areas, the campaign received a very positive response with the DVD going on to top many ‘best seller’ lists around the country.
London focused street level campaign
Founded in 2015 by MAMA & Company, Citadel is an alternative music festival held in East London’s Victoria Park.
Using a range of street level promotion strategies, Hyponik ensured Citadel made an impact on the competitive London market in its first year. We also implemented a bespoke distribution campaign for Citadel’s newspaper leading up to the event, creating brand awareness around key London hotspots through carefully curated editorial content.
All round Promotion campaign
Farr is a boutique festival held in a deserted forest just outside London. From humble beginnings in 2009, Farr Festival has evolved from a small gathering of like-minded friends into one of UK’s leading electronic music festivals.
Hyponik has worked with Farr Festival over the past five years, running an all round promotional campaign in London and regional areas to help Farr grow into one of the UK’s strongest festivals. This involves a range of digital and street campaigns, from student hall promotion and billboard advertising to curating editorial content and e-mail marketing.
Ongoing street level promotion
From the creators of Secret Garden Party, Wilderness is set in the Oxfordshire countryside and was named the best festival under 15000 in 2012 at the Live UK Music Business Awards.
Hyponik has worked alongside Wilderness for a number of years, delivering full street marketing campaigns in the months leading up to the multi-genre music festival to ensure another sell out year.
Fresh Out The Box campaign
We once again worked in collaboration with British streetwear brand Boxfresh and Big Box Media on a campaign to promote Fresh Out The Box - an event arranged to celebrate the former’s 25th anniversary.
Through a mixture of street level promotion and digital marketing, we successfully targeted the brand’s intended young East London based audience, as well as fashion minded individuals from further afield.
Event promotion campaign
Native Instruments is a leading manufacturer of software and hardware for computer-based audio production and DJing.
In 2015 the company revealed their new STEMS technology as a way to “redefine creative live performance”. Hyponik promoted the Exploring STEMS launch event in London through digital and printed media targeting DJs, producers and music lovers alike.
#DIESELREBOOT and Tribute campaigns
Italian fashion brand Diesel launched their #DIESELREBOOT campaign in 2014 to identify ‘micro-cultures that represent the bravery and ingenuity of the Diesel brand’, and their Tribute campaign in 2013 to bring, ‘history alive with an unprecedented communication language’.
They approached Hyponik to assist with the British legs of these global campaigns. We successfully provided street level promotion services in areas populated by the creative and art focused demographic being targeted by Diesel’s global marketing team.
Established in 2005 by lecturer, journalist, producer and DJ Kode9 (Steve Goodman), Hyperdub Records has grown into one of the most influential and groundbreaking labels in electronic music, with artists including Burial, Darkstar and Zomby.
Hyponik have worked with the label on a number of occasions to market and promote their albums, using a combination of carefully planned street level and retail-based poster campaigns across the country.
London’s one-stop destination for the festive season with a snow-storm of exciting attractions and Christmas classics with a contemporary twist. Bringing creative minds and talents from across Europe together in the cultural hub that is East London,
Hyponik has handled all street level marketing, plus on-site advertising and media placement at Winterville's events..
MINISTRY OF SOUND
DIGITAL AND PHYSICAL MARKETING
Ministry Of Sound started out as a London night club in 1991 and has since grown into one of the world’s leading multimedia entertainment businesses.
Hyponik have worked with MOS on a number of successful campaigns, utilising digital marketing and street level strategies to promote their extensive club schedule, ensuring they remain a leading force in London’s night time economy.
We Are FSTVL
A long running partnership
We Are FSTVL is one of the UK's premier dance music festivals, showcasing a top-tier lineup of house, techno, drum and bass and more mainstream dance on its self-proclaimed Airfield Dreams on the border of London.
Hyponik has a long running partnership with We Are FSTL. One of the first premier dance events of the year, Hyponik formulates a successful physical campaign in the festival’s build up with targeted club flyering and bespoke postering campaigns
Digital and Street Campaign
Fabric is one of London’s premier venues, hosting the biggest names in electronic music, week after week.
The legendary night club called upon Hyponik to orchestrate a dynamic and varied event promotion strategy. This involved digital marketing, street level promotion alongside relevant editorial content, and on-site advertising at a range of popular UK music festivals.
Comprehensive digital and physical campaigns
London Warehouse Events are London’s biggest underground event organisers, holding parties in unique and unusual locations across the city.
With a blistering run of parties in recent years, LWE have used Hyponik to instigate multi-faceted campaigns for their busy calendar. This consisted of targeted digital marketing tactics and distribution of eye-catching event collateral across London, contributing to LWE’s fast-rising success in the competitive music market.
Marketing for one of London's premier promoters
Soundcrash Productions is one of the most forward thinking music promotions outfits in London, and across the rest of the UK and Europe, hosting everything from house to soul to dubstep to R&B.
Hyponik have enjoyed a long running partnership with Soundcrash, working on their busy gig schedule and the massive Funk & Soul Weekender 2016, using a broad range of digital marketing and physical promotion strategies.
50 Weapons closing party campaign
Based in Berlin, Monkeytown Records is a label owned by Sebastian Szary and Gernot Bronsert of Modeselektor, and contains a club-focussed sub label called 50 Weapons.
After 50 strong releases, 50 Weapons hosted one final party at London’s Oval Space to send the label off in style. The team at Monkeytown approached Hyponik to generate awareness around the party through fly posting, shop postering and smart email marketing targeted at fans of 50 Weapons, and similar labels.
One of the most popular record labels in electronic music, Claude Von Stroke’s Dirtybird Recordings have a dedicated global fan base.
Dirtybird sought Hyponik's help in promoting a range of UK based parties and promotions. We built a series of mini sites and organised online campaigns which took advantage of the Hyponik website’s existing music focused audience.
Digital and Physical MARKETING
Oval Space is a multi-use arts space in Bethnal Green that has become synonymous with the capital’s most forward-thinking and exciting programme of music events. The 5,000 square foot space has hosted club nights, live shows, experimental classical concerts and much more, becoming one of the most sought after venues in London.
Oval Space regularly call upon Hyponik’s flyer pack service to promote their monthly listings, as well as using our postering services around East London and weekly newsletter to promote their ongoing events.
Street Level promotion
Rockfeedback Concerts is one of the country's fastest growing, independent live promotions and events companies. Starting as an online music magazine, Rockfeedback has morphed into a London live promoter and production company, spawning output on MTV, Channel 4 and online platforms.
Hyponik enjoy a strong relationship with Rockfeedback Concerts, working with them on a weekly basis to promote both their full listings and individual events by using street level promotion strategies that primarily consists of hand to hand flyering in central areas.
London-wide monthly promotion
The Wire is an independent, monthly music magazine covering a wide range of alternative, underground and non-mainstream musics
Hyponik has been working with The Wire on its monthly new issue launch. Using our well placed network of prime location sites around London, we put up posters in areas which ourselves and the magazine agreed were suitable for targeting their demographic.
Ongoing Promotional Partnership
Responsible for marketing high level West End productions such as Monty Python’s Spamalot, Boom Ents have a long track record of launching and overseeing succesful campaigns.
Boom Ents sought out Hyponik to perform weekly postering and hand to hand flyering campaigns to promote plays, musicals and comedy shows being put on by their diverse portfolio of clients around London.
Ongoing promotional campaign
One of the largest venues of its kind in London, Hackney Empire regularly hosts sold out plays, concerts and performances.
The venue has been working with Hyponik on a multi-faceted promotional campaign. This has included distributing event collateral for a range of performances at the venue, as well as performing e-mail address collection to boost the mailing list.
City & Islington
Expanding client's customer base
The leading college in London, City and Islington College - also know as Candi, has five major sites across the borough.
Synchronised with the release of GCSE results, Hyponik co-ordinates a yearly street level campaign at a range of London transport hubs in order to target prospective new students for the college’s new uptake in the coming term.