Hyponik

Tyler, the Creator headline teaser

24-HOUR STREET PROMOTION CAMPAIGN

Founded in 2002 by Groove Armada, Lovebox is one of London’s most popular summer music festivals.

Shortly before announcing Tyler, the Creator as their 2020 headliner, Lovebox approached Hyponik to coordinate a 24-hour street teaser campaign, flooding the streets of East London with cryptic artwork that depicted an outline of the US rap artist with a mysterious London date.

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