The Fader

Ongoing London print distribution

Founded in 1998, American magazine The Fader has documented a diverse range of style, music and culture for over 15 years.

Looking to make a break into the British market with a limited free issue launch, The Fader approached Hyponik in 2014. Leveraging our knowledge of cultural trends within the UK, we bolstered the publication’s presence in London by distributing print issues at targeted locations across the capital.


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