Extinction Rebellion

Street promotion and guerilla marketing

Extinction Rebellion is a global environmental movement with the stated aim of using nonviolent civil disobedience to compel government action to avoid tipping points in the climate system, biodiversity loss, and the risk of social and ecological collapse.

The organisation approached Hyponik to help bring awareness to their movement and visual identity through viral marketing and street promotion. Over the course of 5 days, Hyponik heavily distributed XR posters and street art across specific areas being targeted the XR’s global marketing team.

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