#DIESELREBOOT and Tribute campaigns

Italian fashion brand Diesel launched their #DIESELREBOOT campaign in 2014 to identify ‘micro-cultures that represent the bravery and ingenuity of the Diesel brand’, and their Tribute campaign in 2013 to bring, ‘history alive with an unprecedented communication language’.

They approached Hyponik to assist with the British legs of these global campaigns. We successfully provided street level promotion services in areas populated by the creative and art focused demographic being targeted by Diesel’s global marketing team.

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