London collective Circadian Rhythms reveal first clothing collection

As part of CR001: Toasty’s Metal EP.

Circadian Rhythms have grown from a collaboration between Last Japan and Blackwax into a collective that includes fashion designer William Green, artist Dylan Tushar and designer Jase Coop. The focus of the collective is to go beyond the traditional understanding of a record label through the creation of physical and non-physical objects: records, clothing, artwork, video, installations, events and more. Each musical release is set to have its own specific clothing collection, alongside its own artwork and videos.

Today, Circadian Rhythms have launched the lookbook for their first clothing collection, which you can check out via their website.

Speaking on the CR001: Metal collection – which was manufactured by London studio Tottenham Textiles – designer William Francis Green says:

“The development of the ‘Metal’ collection was a very organic process between friends who share a similar vision of how products should be delivered. We are more than a clothing/record label, but a creative collective whose different interpretations of a single theme are executed under the same umbrella. A capsule of a t-shirt, jacket, and satchel bag were decided as they are the casual staples of most everyday wardrobes. Silhouettes were chosen on our own personal preference and designed in house. Simple, but with considered functionality; pockets are strategically placed for ease of the wearer and formed under a neutral colour palate making the pieces widely location appropriate. They are all gender neutral and one size, designed to fit slightly oversized with all body types in mind.”

Circadian Rhythms will also be streaming live tomorrow at 3pm GMT on NTS Radio, where they’ll feature the clothing line alongside appearances from K9, KILLA P, Prynce MINI and Slowthai.

Watch an accompanying video for the collection below, featuring music from Toasty.

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