Hyp 358: NameBrandSound

Hyp 358: NameBrandSound

Leaders of London’s Bruk movement CoOp have been paving the way for its revival a of late. Debuting their Selectors Assemble EP series in June 2017, the CoOp Presents imprint has since been exposing us to a wealth of fresh talent navigating in and around the world of broken beat and beyond.

Founded by original dons of the scene IG Culture and Alex Phountzi, the pair are both pioneers of the movement that began in West London in the late ’90s and have been combining as production outfit NameBrandSound since their debut release on Technicolour in 2014.

Whilst their style takes influence from dancehall, jungle, footwork, 2-step soul and broken beats, their approach to dance music remains loose, and through their own sound and that of their CoOp Presents imprint, they channel an energy in UK club culture that comes unmatched. 

Welcoming them to our mix series, IG Culture and Alex Phountzi present their movement via fresh numbers from both old and new school players, with heat from Seiji, Funk Butcher, MJ Cole, Seven Davis Jr and so many more.

Listen to the mix in full below and be sure to check the dates below where you can catch the CoOp and Selectors Assemble crew in the near future.

IG Culture tracklist

Intro Last Friday – Joss Ryan
its On – Amp Fiddller EVM128 MIX
Treez – Mook v Dun silicone chop edit
Geodine Cuss dub plate version – Entek
High Flow – EVM128
Bruk Beauty – Broken Species silicone chop dub
Handle This – Silicone Chops
Vu Pogide – Seiji
Get to know me – Seven Davis Jnr
Woodpecker – Pulsinger Iri
Safe From Harm – Broken Soul EVM128 MIX
G.A.R.A.G.E mc MC Neat EVM128 chop
No Boundaries – Gutter Funk
Shower Power – Aeshim
Saturday Love Ruffneck Revival silicone chop edit
Check the flow – Funk Butcher
Soak it up – MJ Cole
Watch this Greymatter ft Domu
Complete Simbad feat Ossie
Future Mustang feat Vanessa Freeman
Dun – Oxzharp x Manthe Ribane
Mut4u Manya
Outro Marimba – Homeboyz

Phountzi tracklist

Bed Stuy Mood – Neue Grafik
Boxd – James Rudie
This Is America (Aroop Roy bruk up) – Childish Gambino vs Isoul8
Track 9 (mix2) – Atjazz
Swing For Life feat Jay Phelps – Oliver Night
Coltrane – Marc Tilley
G’s Hip Shaker – Mr G
Bebop – NameBrandSound
On Again (Dubstramental) – Marc & Oveous
Perception – Roska
Afrolata (NameBrandSound Remix)
Rockit – Major Notes
Vibrations (Zed Bias remix) – Children of Zeus
It’s Another – Neon Phusion
Lekan beat – NameBrandSound

CoOp Presents Selectors Assemble at StreetFeest London in Dalston on September 15. More info here.

CoOp Presents Selectors Assemble at Pickle Factory On September 29. More info here.

Featured Image: Martin Eita 

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