Get to know: W3C

Mexico City’s Infinite Machine has been behind some of the most original releases traversing the boundary between experimental and club music in the last few years. Providing a platform to relatively obscure new artists, it’s drawn together a list of signees who are all contributing to the sound of contemporary electronic music.

Following records from Tomás Urquieta, Galtier and Born In Flamez, Infinite Machine’s latest offering sees a return from Latvian artist W3C. The producer first made noise on Pinch’s Cold Recordings, and with endorsements from artists like Mumdance, Logos and Björk, followed up the debut with a killer 5-track episode of skittering grime experiments in State Of Absolute Alienation.

Now he returns with his debut album, Event Horizon. Out in March, the record sees W3C again look to mutilate underground UK movements, with the producer stating that the album “symbolically portrays a trip into a very distant and completely alien region of space in which many of our preconceptions are turned on their head. Especially those of what the UK sound is and what you can potentially do with it.”

In anticipation of the full length, we caught up with the Latvian to ask some questions and find out more.

So for those that don’t know, tell us who exactly W3C is…

W3C is a guy from Latvia who’s really passionate about the type of sound coming out of the UK and expresses it by trying to break it in interesting ways. I’ve been doing that for about 5 years now, I’ve had a few EPs out on various labels internationally and now I’ve finished my first album “Event Horizon”.

Your name is taken from the World Wide Web Consortium, which is an international internet-focused organisation, could you expand on this theme and how it lives in your music?

When I started this project 5 years back, initially I was experimenting with mixing jersey and Baltimore club type of sounds with grime and back then the whole vaporwave/internet music theme was really picking up in that scene, so I just chose the name of this boring organization ironically. There’s not much more to it, kind of anticlimactic I know, haha.

Speaking on the internet, you’ve released on label’s like Pinch’s Cold Recordings, and this album will be your second release on Infinite Machine, how important or necessary was it for you to get your music to the underground club scenes overseas?

The underground electronic scene in Latvia isn’t big enough to provide any real support so most of my activity has been directed outwards, actually. Of course the UK scene is particularly important to me so whenever I get the chance to participate there in any way I jump at it.

Are you involved with your local scene at all?

The scene is small, but it’s very interesting and diverse. There are many separate individuals doing their own thing for the most part, but the things that they’re doing are really cool. There aren’t that many underground clubs and locations, though, so you do get to know these guys fairly easily and there’s always something interesting going on at places like ONE ONE and Autentika in Riga. I do participate every once in a while, but as I mentioned previously I get most of my support internationally.

Talk us through your debut album – the processes, ideas, obstacles, and what you feel you’ve achieved.

After every release I do I try to move my sound in a new, unexplored direction, and this time the direction I went in was putting my sound through a sort of old school UK rave filter to create a unique hybrid of the old and the new. This relationship between the old and the new is the main theme of this release and it is interwoven throughout it in every track. I was also trying to go in a more abstract direction, focusing more on a few specific sounds and ideas and working with them in a techno format, which works very well for this purpose.

The most difficult part about the thing was the length of the release. When you work on an EP, you get it done relatively quickly, but an album takes some time and so it is easy to lose the excitement and dedication a bit. I did manage to do it though and I’m very happy with the result, so it does feel like a real achievement.

Once you’ve let the album breath, What’s next for W3C?

I’m now tossing around some ideas for my next step, not set on anything yet, but I’m excited. I’ve also got some other finished tracks sitting idle that will come out in some way or form, so keep an eye out.

Event Horizon is out March 1st on Infinite Machine. 

Buy it here.

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