Having the ability and tools to be creative is something we take for granted everyday – the Smirnoff Mindtunes project is allowing physically disabled people to make music with the power of their minds.
Smirnoff have teamed up with producer DJ Fresh and Dr Julian Castet, the world’s leading expert in brainwave technology, to develop ground-breaking technology that can convert human emotions into brain waves and then into sound waves in order to create music.
This is a remarkable innovation, and seeing the project come together within the video documentary (see below) is truly uplifting. However, it is a sobering thought to consider how many disabled people have this creative ability within them with no outlet in which to ever express themselves. The track produced by the group, Mindtunes (feat DJ Fresh), is available on iTunes, with all proceeds going to the Queen Elizabeth Foundation for Disabled People.