The XL Recordings boss has opted for a unique release strategy.
In charge of XL Recordings since 1994, Richard Russell has put out landmark albums from the likes of Dizzee Rascal, The XX, Adele and Radiohead. He’s also had a hand in producing albums for Damon Albarn and Bobby Womack – with his latest project bringing his musical skills to the fore. Operating under the name Residence La Revolution (or RLR), he’s made ‘I Am Paint’ – a frazzled shot of exploding glitches and lo-fi beats, with a vocal sample courtesy of Lee “Scratch” Perry.
Rather than sell the record in shops or online, Russell has opted to make ‘I Am Paint’ available via a unique bartering system. Those after a copy need simply to make something to swap, then send it to the following address: RESIDENCE LA REVOLUTION, PO BOX 68452 LONDON W11 9EZ. They will then be sent a 12″ copy – with each version hand painted by Perry and Russell at the former’s White Ark Studio in Einsiedelin, Switzerland. Writing in support of the scheme on his Facebook page Benji B says, “I like this concept because it encourages us in our busy lives to stop for a second and take time to create something, which most of us wish we had more time to do.”
You can check out some of the hand printed sleeve designs below, whilst you can hear ‘I Am Paint’ over on the official RLR website.