The shoe brand’s Rubber Tracks initiative comes to London at the start of next year.
Started in Brooklyn in 2011 with the opening of the Rubber Tracks studio, Converse’s initiative for pushing new artists has been taken around the United States, as well as the likes of Mexico, China, the Netherlands and Brazil. Next month will see the program come to London for the first time, with runs across the capital in Harringey, Ealing, Tower Hamlets and Southwark. Beginning in North London’s Harringey, Saturday 10th January, Rubber Tracks will start with tten days worth of opportunities to record original music at Snap Studios – voted Music Producers Guild ‘Studio of the Year’ for 2013. Those who wish to get involved can apply here, with applications set to be judged by a panel of experts including NTS founder Femi Adeyemi.
The recording period will be followed by Converse Rubber Tracks Live, a gig featuring a, ‘world renowned headliner’ and a ‘local act’, picked from those who recorded at the studio. The rest of the year will see the process repeated at the aformentioned boroughs across town.
Keep up to speed with news about Rubber Tracks here.